Wix Monster celebrating 12 years of creations
Wix AB: Where Internal Systems Meet Advanced Data Analytics
Complex internal enterprise system for AB test management and data analytics, featuring design by the amazing Nadav and crafted by Nick for Wix's Data Org.
Key Features: Advanced AB test result capture • Internal system integrations • Comprehensive test catalog management • Learning hub functionality • State-of-the-art API communications • Enterprise data visualization • Internal team collaboration tools
About the project
Wix AB represents our studio's capability to handle sophisticated internal enterprise systems that require seamless integration with existing corporate infrastructure while maintaining exceptional user experience standards. This complex project, featuring innovative design by the amazing Nadav and expertly crafted by Nick, demonstrates our ability to transform intricate data analytics requirements into intuitive internal tools for Wix's Data Organization. The system serves as both a comprehensive AB test management platform and an internal learning hub, requiring a deep understanding of enterprise workflows, data visualization principles, and the unique challenges of creating tools for technical teams who demand both functionality and elegance.
Our technical implementation showcases state-of-the-art communication protocols with internal Wix systems, creating a unified ecosystem for AB test result capture, analysis, and knowledge sharing. The platform's sophisticated architecture supports complex data relationships, real-time analytics processing, and collaborative features that enable teams to build upon previous testing insights. Through careful attention to enterprise UX patterns, scalable data presentation, and intuitive navigation systems that serve both technical and non-technical stakeholders, we've created an internal catalyst system that transforms how Wix approaches experimental design and data-driven decision making across the organization.