6 Wix Settings You Can Fix Today — And Change What AI Knows About Your Business

Most of what's written about AI visibility requires work: write new content, build authority, add structured data. All of it is true — and all of it takes months.

But there's one layer almost nobody touches, and it doesn't require a single word of writing: the settings fields. Forms you filled in once when you built the site, or skipped entirely — and haven't opened since.

Here's the thing: the bots behind ChatGPT, Gemini, Claude and Perplexity are already crawling your site. Wix handles that automatically — you don't need to do anything to let them in. What they find there is exactly what you left in these fields. Sometimes it's accurate. Sometimes it's empty.

The six actions below are all settings-level. Zero content writing, zero code. One hour, and you're done with all of them.

1. Google Business Profile — the highest-return asset, manageable from inside Wix

If you only do one thing on this list, make it this one.

Google Business Profile is the source that Google Maps, local search results, and — in practice — a large share of AI answers about local businesses all lean on. It's the record that tells the machine: this business exists, it's here, it's open at these hours, and this is what it does.

What most Wix site owners don't know: you can manage the profile directly from your Wix dashboard, without switching to a separate Google interface. Details, hours, photos — all from one place.

What to check, in order of importance:

• The primary category. This is the most common mistake. People pick something too general ("business") instead of precise ("hair salon", "accountant", "yoga studio"). The primary category is the single most powerful setting in the whole profile — it decides which questions you're even eligible to appear in.

• Opening hours, including special holiday hours. Out-of-date hours are a neglect signal, and both humans and machines read them that way.

• Service area — if you travel to the customer rather than the other way round.

• Phone and address — identical, character for character, to what's on your site.

2. "About the business" in Wix settings — the field that feeds llms.txt

In the dashboard: Settings > Business Info.

It looks like a boring technical form. It isn't. Wix uses these fields — mainly the business name and description — to build the file AI engines read when they want to understand, in one sentence, who you are. In other words: filling in this form is adding structured data, without touching structured data.

If you want to go a level deeper on this, read our practical guide to structured data (Schema).

The description is capped at around 150 characters, so every word counts. Two rules:

1. Lead with what matters. AI engines lean heavily on the opening. "Boutique studio building Wix websites" beats "We're a passionate team who believe that...".

2. Be specific and local. What exactly, for whom, and where. A business that tries to speak to everyone gets chosen by no one.

3. Store owners: fill in the "Brand" field on every product

There's a Brand field on the product card. Most of you left it empty.

This isn't a formality. The Brand field is what turns your name from "text that appears on a website" into an entity the machine recognises, counts, and links across sources. If you are the brand — if you make or import the product — it's doubly critical: without it, an AI engine won't understand there's a brand here at all, and won't put you forward when someone asks for "a brand that makes X".

While you're in there: fill in the SKU/barcode too, if you have one. Fields, not content.

4. Blog owners: an author profile, and a description for every category

Two fields, same logic: they tell the machine who wrote this and what it's actually reading.

Author profile. Wix lets you set an author profile per post — name, photo, short bio. AI engines prefer to cite content that has an author over anonymous content. This isn't a whim: a named author is a signal of accountability and expertise. A post with no author looks, to a machine, like text that appeared out of nowhere. A two-line bio with your role and years of experience does the job. This is the cheapest authority and trust signal you can add.

A description for every category. If you've split your blog into categories, each one has a description field — and most of you left it empty. To a machine, a category without a description is just a word: it sees a pile of posts and guesses what connects them. A sentence or two turns the category from a label into a topic — it states explicitly what the subject is, who it's for, and why all these posts sit together. That's exactly the context an AI engine needs to decide you're a source that specialises in the field, rather than someone who happened to write one post about it.

How many categories do you have? Five? That's ten minutes — and it's the smallest investment on this list that produces what's known as topical authority.

5. Meet Apple Business Connect — the brain behind Siri and Apple Maps

Free, takes about ten minutes, and almost no small business is registered there.

Apple runs its own maps system and its own voice assistant, and they don't pull from Google. If you're not on Apple Business Connect, you simply don't exist for anyone asking Siri — and yes, for Apple's AI features too.

Sign up at business.apple.com

6. Yes, Bing Places — import from Google and be done in 3 minutes

Bing is the foundation of Microsoft's Copilot, and over the years its index has also fed ChatGPT's search. This isn't "the small search engine" — it's infrastructure.

And here's why we left it for last: you don't have to fill in anything again. At bingplaces.com there's an "import from Google Business Profile" button. You connect with the account that manages your Google profile, and Bing pulls the name, address, phone, hours, categories and photos in one go. If the Google profile is already verified, in most cases the Bing listing is verified immediately too — because Microsoft trusts Google's verification.

You can also switch on periodic sync: any change you make in Google flows into Bing on its own.

Which is exactly why item 1 is first. Do Google properly, and you get Bing for free. Do it sloppily, and Bing copies the sloppiness too.

Two bonuses, if you have ten minutes left

• Social links in your business settings. They tell the machine that the website, the Instagram and the LinkedIn are the same business. Without the link, those are three unrelated entities.

• A consistency check. The same phone and the same address, exactly, on your site, on Google, on Apple and on Bing. A mismatch between sources makes an AI engine hesitate — and hesitation translates into recommending someone else.

How to know it worked

Give it two weeks — the bots need to re-crawl, and Bing takes 10-14 days to bring an imported listing live. Then just ask. Open ChatGPT or Gemini and ask a question a potential customer would ask in your field. Not "what do you know about [business name]" — but "I'm looking for X in area Y, what do you recommend?".

The answer to that question is the only metric that matters. We wrote about how to run that test properly in Do ChatGPT, Gemini and Claude recommend your business?.

The next step

These six settings are the floor, not the ceiling. They make sure the basic information about your business is correct and reachable — but they don't answer the big question: what are AI engines actually saying about you today, and why are they picking your competitor?

The AI Visibility Audit is a one-time diagnosis ($69, no subscription) that checks how ChatGPT, Gemini, Claude and Perplexity understand your business, how you compare to competitors, and what's worth fixing — with a ranked action plan, three checks over 60 days, and unlimited access to our members-only guide library. You can read what the report actually contains before you decide, or browse everything we've published on AI visibility and GEO.

One honest note: no tool and no expert can guarantee that you'll appear in AI-generated answers. The goal is to significantly improve the odds that your business is understood correctly, surfaces, and gets recommended.