From legacy to leader: redesigning MAN Bond solutions for the modern web
- May 5
- 4 min read
Updated: Jul 10
A Wix Classic → Wix Studio Migration Case Study
By Wix Monster | Client: M.A.N Bond Solutions Ltd. | manbond.co.il
The Client
M.A.N Bond Solutions Ltd. (מ.א.נ פתרונות הדבקה בע"מ) is an Israeli company specializing in the import, technical consulting, and distribution of advanced industrial adhesives, sealants, tapes, and bonding solutions. They serve Israel's high-tech and defense sectors, with clients including HP Indigo, Elbit Systems, Orbotech, IMI Systems, Landa Labs, Hamat, Wisco, and Flextronics.
Founded in 2016 and based in the Yavne industrial zone, MAN Bond represents leading international brands such as Hernon Manufacturing (USA), PARSON Adhesives Inc., ITW, CHT ACC Silicones Europe, and Hi-Bond Tapes Ltd. Their expertise spans fast-cure adhesives, structural epoxies, UV-cure systems, silicones for electronics, polyurethanes, and anti-slip tapes. They support clients from prototype through to mass production.
The Challenge (And What a Challenge It Was)
MAN Bond's existing website was built on the Wix Classic editor. It was functional when first launched, but it was visibly aging. Over the years, content had been added without a cohesive visual strategy. The platform itself began to limit what was possible.
Dated Visual Design
The site retained a 2016 aesthetic. It featured dense navigation tabs, cluttered sidebar buttons, inconsistent typography, and a visual language that failed to reflect the precision and caliber of MAN Bond's work.
Poor Content Hierarchy
Products and technical information were buried inside tabs and category pages without clear wayfinding. For engineers and procurement managers, MAN Bond's core audience, finding the right adhesive system quickly was unnecessarily difficult.
Weak Brand Positioning
The site did not communicate the sophistication of MAN Bond's client portfolio or the depth of their technical expertise. A company trusted by Elbit Systems and HP Indigo deserved a digital presence to match.
Limited Mobile Experience
The Wix Classic layout struggled to adapt to mobile. This was a growing problem as industrial buyers increasingly used smartphones and tablets for research and procurement.
No Knowledge Hub
MAN Bond had deep, specialized knowledge about adhesive applications, certifications (DVGW, DIN standards), and technical comparisons. However, there was no structured place to publish and share it.
The Approach
Wix Monster took on the full redesign and platform migration, moving MAN Bond from Wix Classic to Wix Studio. We had three guiding principles:
1. Modernize the Brand Without Losing Its Identity
The industrial, precision-focused character of MAN Bond needed to be honored. We aimed to avoid a generic tech look. The new design had to feel authoritative and technical while being visually modern.
2. Migrate the Store Safely
MAN Bond's Wix store contained dozens of SKUs with detailed specifications, pricing, and product images. A complete and lossless migration was non-negotiable.
3. Build for Independence
The final site needed to be one that MAN Bond's team could manage, expand, and update themselves. They shouldn't need a developer for every change.
The migration was not treated as a copy-paste job. Every page, every content block, and every user flow was rethought from the ground up within Wix Studio's more powerful and flexible environment.
The Solution
Visual Identity & Design System
The new site opens with a dramatic, full-bleed hero section. Precision industrial imagery pairs with bold, confident Hebrew typography: "פתרונות הדבקה מתקדמים לתעשייה" (Advanced bonding solutions for industry). The visual language was elevated. A refined dark navy and deep red palette conveys precision and reliability without feeling cold.
Wix Studio's advanced layout tools, including its responsive grid engine and flexible section design, enabled a design that adapts fluidly across desktop, tablet, and mobile. This level of responsive control was simply not achievable on the old Wix Classic platform.
Restructured Navigation and Product Architecture
The old site's tab-heavy navigation and sidebar category buttons were replaced with a clean, visually driven product category system. Each major product family—industrial adhesives, fast-cure adhesives, double-sided tapes, anti-slip tapes, ITW INSULCAST silicones, and electronics bonding tapes—now has its own visual card. Each card features a representative product image, a clear label, and a direct link to the catalog.
The result: Engineers and buyers can orient themselves within seconds of landing on the site.
Knowledge Center
One of the most strategically impactful additions was the new Knowledge Center (מרכז ידע). This dedicated section houses technical articles, application guides, product comparisons, news, and industry updates. It serves two purposes simultaneously: it positions MAN Bond as a trusted technical partner rather than just a distributor, and it builds the SEO foundation for organic discovery by engineers searching for specific adhesive solutions.
The Knowledge Center is organized by topic category—industrial adhesives, electronics bonding, double-sided tapes, silicone, and ultra-fine dispensing systems—making it easy for professionals to find exactly the guidance they need.
E-Commerce Store Migration
The existing Wix store, containing dozens of products across multiple categories with pricing, specifications, and product imagery, was fully and safely migrated to Wix Studio's native e-commerce system. Not a single product was lost in the process.
The new store layout is significantly cleaner. It features better product photography presentation, improved category filtering, and a checkout flow that works smoothly on both desktop and mobile.
Brand Partners
The homepage and footer now feature a polished, scrolling partner logo section. This reinforces MAN Bond's relationships with Hernon Manufacturing, ITW, PARSON Adhesives, CHT ACC Silicones, Hi-Bond Tapes, Rubber Labels USA, and Spraytec Nordic. This social proof is immediate and prominent.
The Result
The new manbond.co.il launched on Wix Studio with a dramatically transformed user experience. It finally matches the caliber of MAN Bond's clients and the depth of their technical expertise.
A Modern, Credible Web Presence
The site now looks like a serious industrial supplier. New visitors, whether procurement managers at a defense contractor or engineers at a medical device startup, land on a site that immediately communicates expertise and reliability.
Zero-Loss Store Migration
Every product, every price, every specification is transferred cleanly, along with the full store history. MAN Bond's e-commerce operation continued without interruption.
A Knowledge Platform, Not Just a Catalog
The Knowledge Center gives MAN Bond a channel to publish technical content, engage their audience, and attract new clients through organic search. This capability was simply unavailable before.
Mobile-First Responsive Design
The new site performs gracefully across all screen sizes, meeting buyers wherever they are.
Client Autonomy
Built on Wix Studio, the MAN Bond team can update content, add products, and publish Knowledge Center articles independently. They no longer need to enter the editor for every change.
Tech Stack
Platform: Wix Studio (migrated from Wix Classic)
E-Commerce: Wix Stores (fully migrated)
Languages: Hebrew (primary), English
Agency: Wix Monster
